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Mike Mulligan and His Steam Shovel

When I was a kid, Mike Mulligan and his Steam Shovel was my absolute favorite book. Mike and his steam shovel, Mary Anne, do great things together…until the invention of electric and gasoline shovels make Mary Anne seem obsolete. But is she?

In a last-ditch effort to prove that she is still valuable, Mike and Mary Anne promise to dig a cellar for small town’s Town Hall in just one day, The entire town comes out to watch them dig.  They finish in time…but then discover that they haven’t left themselves a way to get Mary Anne out of the basement.  So, Mike becomes the Town Hall’s janitor and Mary Anne is turned into a steam heating unit for the building. They continue to work together and live happily ever after.

So why is this important? When it comes to marketing for your business, don’t be too quick to discard older marketing tools like direct mail in favor of social media.  They are still quite useful. Postcards, handwritten notes and many other “obsolete” marketing methods are still quite effective. Combine them with newer strategies like social media and video and help your business live happily ever after.

Influence Engines and why they matter to your business

Although we know Google is the number one search engine, most of us don’t know there are more than 50 other key online locations! You must be using these other locations to help Google rank your business so your target audience can find you.

We call these “Influence Engines” and they include:

  • Local Search Engines like Google Places, Yahoo! Local, and Merchant Circle
  • Social Networking Sites like Facebook, Yelp! and Twitter
  • Internet Business Directories like Superpages.com and Kudzu
  • Online Business Directories specific to your region or metro area
  • Online Directory Assistance sites like 411.com, and
  • Many category-specific directories relating to your industry
They matter to your business because they can have an enormous impact on how easily people find you online. Getting your information listed and encouraging customers to post comments and reviews is one of the first things you should do to get leads and customers from the Internet.
Go here to watch a free video that explains it all.

How do I capture leads for my business using the Internet?

The best way capture leads online is by offering something of value for free, in exchange for prospects’ contact information, which they enter into a form on a Web page. Depending on your business, it can be a special report, a buyer’s guide, a regular newsletter, a coupon, a free consultation or assessment, etc.

Request a personal consultation HERE so we can help you determine the best, most affordable and most effective way to capture leads online for your business.