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Mike Mulligan and His Steam Shovel

When I was a kid, Mike Mulligan and his Steam Shovel was my absolute favorite book. Mike and his steam shovel, Mary Anne, do great things together…until the invention of electric and gasoline shovels make Mary Anne seem obsolete. But is she?

In a last-ditch effort to prove that she is still valuable, Mike and Mary Anne promise to dig a cellar for small town’s Town Hall in just one day, The entire town comes out to watch them dig.  They finish in time…but then discover that they haven’t left themselves a way to get Mary Anne out of the basement.  So, Mike becomes the Town Hall’s janitor and Mary Anne is turned into a steam heating unit for the building. They continue to work together and live happily ever after.

So why is this important? When it comes to marketing for your business, don’t be too quick to discard older marketing tools like direct mail in favor of social media.  They are still quite useful. Postcards, handwritten notes and many other “obsolete” marketing methods are still quite effective. Combine them with newer strategies like social media and video and help your business live happily ever after.